Rebranding and Campaign Brainstorm for AALLYN

When working with the wonderful Allyn, the co-founder of AALLYN; the goal was to create a well-rounded rebranding that included not only a clear path forward, but also the different doorways and options that the new brand look had to offer.

I built Allyn a comprehensive map [image included at the bottom] that included 3 different branding personalities, campaign ideas, website tone and layout suggestions, instagram suggestions and much much more to be able to achieve an all encompassing rebranding of AALLYN.

Each of the brand identities were described as women themselves; what they enjoy, what their lives look like, their tone of voice and vibe. I used this strategy to create not only a better understanding of the identities but also to evaluate the possible market each identity appeals to the most.

Wistful. Ethereal. Earthy. The first of the three brand identities speaks more to a younger audience with a focus on the naturals and pastels.

Allyn received a mood board, color suggestions, and other aspects such as a letter and drink suggestions that embody the essence of the brand identity for each identity option.

Timeless. Effortless. Artisanal. She’s a bit messy, yet effortless in every sense of the word. She has more edge than the other 2 identities but still very feminine.

Allyn received a mood board, color suggestions, and other aspects such as a letter and drink suggestions that embody the essence of the brand identity for each identity option.

Classic. Elegant. Sophisticated. This identity caters more to an audience with an eye for luxury. She holds an appreciation for old cinema, the timeless glamor of old Hollywood and a more old-money aesthetic.

Allyn received a mood board, color suggestions, and other aspects such as a letter and drink suggestions that embody the essence of the brand identity for each identity option.