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Redesign for Robotics Company

Bas van Straaten

Redesign for Swiss robotics company to support $4.3M fundraising efforts.

Key Metrics

1,500+ new leads
$4M+ in pre-seed funding
70K pageviews
40K site users

Introduction

Ascento provides robotic security guards and AI software to patrol large outdoor private properties, including manufacturing plants, data centers, and more.

Challenges

Ascento needed a sharper digital presence to support investor outreach and raise credibility with enterprise buyers.
Existing site was founder-built and lacked structure, continuity and clarity.
No brand identity existed beyond a basic logo and color reference.
No clear product storytelling, supporting copy, or content to explain their offering.
No backend systems in place to capture or manage lead flow.

Outcomes

We delivered a concise two-page site that elevated their credibility while respecting their minimal content constraints.
Site launch supported $4.3M pre-seed funding.
A distinct but minimal brand identity to match the robot’s form and Swiss sensibility.
Wrote all copy to explain their complex AI product and clarify their positioning.
Strategically integrated visual assets (video, 3D render) for maximum impact.

Website

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Posted Aug 23, 2025

Redesign for Swiss robotics company to support $4.3M fundraising efforts.

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