UniCorn is an AI-powered conversational

UniCorn is an AI-powered conversational experience designed to simplify how prospective students discover academic programmes, admissions requirements, and campus resources.

As Lead Designer, I was responsible for the end-to-end product experience, including UX strategy, conversational design, visual identity, logo creation, interface design, and design system development. The project explored how conversational AI could replace complex navigation structures with guided interactions that help users quickly access relevant information while reducing cognitive overload.

The solution included onboarding flows, conversational user journeys, quick-reply interactions, chat states, educational content modules, and a scalable component-based design system built in Figma. Particular attention was given to accessibility, readability, mobile-first behaviour, and creating a human-centred interaction model that balanced efficiency with engagement.

Through user-flow design, interaction architecture, and conversational UX principles, the platform transformed university discovery into a more approachable and personalised experience. The project demonstrates how AI-assisted guidance can improve information discovery, increase engagement, and support scalable digital experiences within the higher education sector.