This project focused on designing

This project focused on designing a scalable pricing framework for a hospitality SaaS ecosystem, supporting multiple products, pricing models, property types, currencies, and responsive user experiences. The challenge was to simplify complex pricing structures while maintaining clarity, flexibility, and consistency across a growing portfolio of digital products.

As Lead Designer, I was responsible for pricing architecture, UX/UI design, interaction design, responsive behaviour, and component system development. The objective was to help users compare plans, understand value propositions, and make informed decisions without being overwhelmed by the complexity often associated with SaaS pricing.

The solution introduced a modular pricing system built around reusable components, progressive disclosure patterns, comparison tables, interactive controls, and responsive layouts. Special attention was given to mobile experiences, where pricing comparisons and feature matrices were restructured into simplified interaction models that preserved usability across smaller screens.

Deliverables included pricing flows, comparison frameworks, responsive components, interaction patterns, design system specifications, and reusable CMS-driven modules. The resulting architecture created a scalable foundation capable of supporting future products, campaigns, and pricing updates while improving clarity and decision-making throughout the customer journey.