Nutribén is one of Spain's

Nutribén is one of Spain's leading infant nutrition brands, supporting families through pregnancy, early childhood, and key parenting milestones. The project focused on redesigning the digital experience to better connect products, educational resources, loyalty programmes, and parenting content within a unified platform.

As Lead UX/UI Designer, I was responsible for information architecture, user experience strategy, interface design, responsive layouts, and the development of a scalable design system. The challenge was to accommodate multiple user goals, from product discovery and nutritional guidance to community engagement and loyalty programme participation, while maintaining a clear and intuitive experience.

The solution introduced a simplified navigation structure, improved content hierarchy, and modular design components that supported consistency across the platform. Product catalogues, educational resources, blog content, promotional campaigns, and membership experiences were reorganised into a cohesive ecosystem designed to improve discoverability and reduce friction throughout the customer journey.

Deliverables included user personas, user flows, responsive interfaces, design system components, product listing experiences, shopping journeys, and content frameworks. The result was a more scalable and user-centred platform that strengthened the connection between e-commerce, education, and brand engagement while improving usability across desktop and mobile devices.