Tu Piel y Tú was

Tu Piel y Tú was created as a digital skincare platform designed to help users navigate skincare education, routines, recommendations, and personalised content through a calm and intuitive experience. The challenge was to create a platform that felt supportive and trustworthy while avoiding the complexity and promotional focus commonly found in beauty and e-commerce experiences.

As UX/UI Designer and UI Brand Designer, I led the design of the user experience, interface systems, content architecture, and visual language across the platform. The project focused on organising educational resources, guided recommendations, skincare routines, and interactive content into a cohesive ecosystem that encouraged exploration without overwhelming users.

The solution introduced modular page structures, simplified navigation patterns, responsive layouts, and a visual system inspired by editorial design principles. Particular attention was given to readability, content hierarchy, accessibility, and helping users quickly find relevant information based on their needs and skincare goals.

Deliverables included user flows, interface systems, responsive page designs, content frameworks, and visual design guidelines. The result was a more approachable and user-centred platform that strengthened L'Oréal's position as a trusted source of skincare guidance while creating a consistent experience across devices.