This project focused on redesigning

This project focused on redesigning a demo booking and onboarding experience for a hospitality SaaS platform serving hotels, vacation rentals, and hospitality operators. As the platform expanded, the booking experience needed to support multiple user types, qualification scenarios, and onboarding pathways while maintaining a simple and intuitive user experience.

As UX/UI Designer, I led the redesign of the end-to-end booking journey, focusing on conversion optimisation, information architecture, interaction design, and responsive user flows. The challenge was to reduce friction throughout the onboarding process while collecting the information required to qualify leads effectively.

The solution introduced a structured multi-step experience that separated user information, property details, and scheduling into progressive stages. This approach reduced cognitive load, improved form readability, and created a clearer path to completion. Validation patterns, interaction states, form hierarchy, and responsive behaviours were refined to improve usability across devices.

Deliverables included user flows, qualification logic mapping, interaction patterns, responsive layouts, component specifications, and interactive prototypes. The redesigned experience established a scalable framework capable of supporting future product growth while improving clarity, accessibility, and onboarding efficiency within the Smartness ecosystem.