Amadeus, one of the world's

Amadeus, one of the world's leading travel technology companies, partnered with DMA Partners to communicate complex industry research through highly engaging editorial experiences. The challenge was to transform large volumes of travel, technology, and behavioural data into formats that were easier to navigate, understand, and retain.

As Art Director and Graphic Designer, I led the visual design, information hierarchy, editorial systems, infographic development, and motion graphics across two major publications: Managed Travel 3.0 and Future Traveller Tribes 2030. The work focused on translating research insights into accessible visual narratives while maintaining the depth and credibility of the underlying content.

The solution combined editorial design, infographic systems, illustration frameworks, motion graphics, and structured visual hierarchies to improve readability and user engagement. Particular attention was given to information architecture, content prioritisation, and simplifying complex concepts without oversimplifying the research itself.

Deliverables included publication design, infographic systems, editorial layouts, visual storytelling assets, motion graphics, and presentation materials. The result was a series of publications that improved content accessibility, strengthened audience engagement, and made future-focused travel research more approachable for industry stakeholders.