This project focused on redesigning

This project focused on redesigning the navigation experience for a growing hospitality technology platform that connects revenue management, guest communication, operations, marketing, and payments within a unified SaaS ecosystem. As the platform expanded, the existing navigation structure became increasingly difficult to scale, making product discovery more challenging and creating inconsistencies across the user experience.

As UX/UI Designer, I led the redesign of the navigation ecosystem across desktop and mobile experiences. The project began with a comprehensive UX audit to identify usability issues, information architecture challenges, navigation bottlenecks, and scalability concerns. Insights from the audit informed a new navigation strategy designed to support a growing product portfolio while improving clarity and discoverability.

The solution introduced a modular mega menu architecture organised around business goals, product categories, and user needs. Responsive navigation patterns were developed for mobile devices using progressive disclosure techniques, expandable navigation layers, and streamlined interaction flows to reduce cognitive load.

Deliverables included information architecture frameworks, navigation flows, interactive prototypes, responsive behaviours, component specifications, and a scalable design system approach. The result was a more intuitive navigation experience that improved product discovery, strengthened platform cohesion, and established a foundation for future growth across the Smartness ecosystem.