The Treat Shed • Organic Dog Biscuits • Brand Design

Specifically tailored for farm dogs, these biscuits embody the essence of rural Australia, reflecting the earthy and authentic colouring commonly seen in the farm landscape. Merging stock images of farm landscapes, hay, dogs, and thoughtfully placing the product, I achieved a visual representation that resonates with the targeted audience.

Project Brief: Farm Dog Australian Organic Simple

Deliverables: Logo Typography Suite Colour Scheme Thank-You Cards

Design Notes: • Font Combination of Serif & Typewriter typefaces impart a handmade, country feel.

• Logo design encapsulates rustic charm blended with elegance, featuring a hand-drawn illustration of a farm dog in full stride, paying homage to the intended audience & fulfilling the legal requirement for dog food packaging, all crafted with consideration for the minimalist nature of the product packaging.

• Merged stock images of farm landscapes, hay, dogs, & product placement.