The Treat Shed • Organic Dog Biscuits • Brand Design
Kirraley Hardiman
Specifically tailored for farm dogs, these biscuits embody the essence of rural Australia, reflecting the earthy and authentic colouring commonly seen in the farm landscape. Merging stock images of farm landscapes, hay, dogs, and thoughtfully placing the product, I achieved a visual representation that resonates with the targeted audience.
Project Brief:
Farm Dog
Australian
Organic
Simple
Deliverables:
Logo
Typography Suite
Colour Scheme
Thank-You Cards
Design Notes:
• Font Combination of Serif & Typewriter typefaces impart a handmade, country feel.
• Logo design encapsulates rustic charm blended with elegance, featuring a hand-drawn illustration of a farm dog in full stride, paying homage to the intended audience & fulfilling the legal requirement for dog food packaging, all crafted with consideration for the minimalist nature of the product packaging.
• Merged stock images of farm landscapes, hay, dogs, & product placement.
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Posted Jul 31, 2025
Developed brand identity for Farm Dog biscuits with logo, typography, and packaging design.
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Timeline
Jul 21, 2025 - Jul 28, 2025
Clients
Farm Dog
