Poised • Floral Arrangements • Brand Design • Website Design

Experience the effortless charm of selecting & ordering exquisite floral arrangements online with Poised. Blending convenience with the timeless elegance of luxurious blooms, offering a gifting experience that transcends the ordinary. Each arrangement curated by Poised is a masterpiece, crafted to convey not just beauty, but also a sense of opulence and sophistication.

Project Brief: • Luxury • Feminine • Greenery • Typographic

Deliverables: • Logo • Typography Suite • Colour Scheme • Website • Store Signage • Stickers

Design Notes: • Cool tone of green reminiscent of botanical richness is paired with a creamy shade, mirroring the delicate tones found in flower petals.

• Crafted to resemble foliage while maintaining legibility, the feet of the serif font delicately weave thin lines into cursive swirls, creating an illusion of vines gracefully growing within the logo.

• The decision to keep the logo in lowercase, paired with a serif font, further reinforces this graceful and feminine aesthetic. Ensuring an intuitive user experience was paramount for the client’s website, particularly since a significant portion of their business revolves around online orders.