Building an ethereal, self-care brand

lmma has been built with the premise that to love yourself is to take care of yourself, which means something deeper than rest and relaxation. Ilmma’s sensorial beauty and home products will evoke happy emotions and is looking forward to utilize and activate all aspects of your senses from touch to smell.

The Ilmma logo design process focused on exploring organic shapes and fluid connections that convey a sense of relaxation and sensory harmony. Inspired by the calming flow of water, each element was crafted to reflect Ilmma’s mission of holistic self-care.