Heritage

Branding & Packaging design

Chore brand elements: logo & palette

While Hilltop already possessed a logo, I developed a distinctive sub-brand called Heritage within the Hilltop brand, emphasizing its freshness. The logo needed to convey the expertise of the owners while maintaining an organic essence, distinguishing it from other skincare brands' more minimal, sans serif logos that often exude seriousness.

The carefully curated palette revolves around neutral and green hues, aligning seamlessly with the brand's natural ingredients and versatile identity. These colors embody the harmonious fusion of nature and science that defines the brand.

Materializing the brand: packaging & labels

My primary focus was designing labels and packaging for Hilltop's exquisite range of natural skincare oils. Balancing luxury and expertise was crucial in capturing the essence of this brand. The packaging needed to communicate accessibility while exuding a sense of scientific knowledge. To achieve this, we incorporated organic hand-dpainted shapes, reflecting the natural ingredients that empower the products.