Aleeza is a Dutch skincare brand dedicated to creating personalized treatments using the powerful properties of natural vegetable oils, sustainably sourced and produced in Marrakesh. Each oil is carefully selected for its unique benefits, ensuring that every formula is tailored to meet the specific needs of different skin types.

Guided by the belief that everyone is unique, Aleeza combines the richness of natural ingredients with a commitment to restoring skin health and radiance. The result is a skincare experience that is as customized as it is effective.

As the designer for Aleeza, I crafted a cohesive visual identity that reflects the brand's core values of natural beauty and personalized skincare. The logo was designed with a typographic approach, blending femininity with the clean aesthetics of pharmaceutical branding. Neutral tones and organic typography were chosen to subtly nod to the brand’s natural origins while maintaining a professional and sophisticated appeal.

For Aleeza’s range of 15 essential oils, I designed a cohesive set of labels that maintain a consistent look while introducing a unique identification system. Each oil is paired with an individual number, ensuring clarity and ease of recognition for consumers. This structured yet elegant design aligns seamlessly with the brand's emphasis on simplicity and functionality.