Rey Del Cielo | Mezcal Brand & Label Design

Anita Autorino

Brand Designer

Logo Designer

Packaging Designer

Adobe Firefly

Adobe Illustrator

Adobe Photoshop

Rey del Cielo Mezcal • Logo

Primary and complete logo design

The logo design for Rey del Cielo blends expanded serif and condensed fonts to create a balanced, contemporary look.

It was essential to highlight the brand’s mezcal identity while maintaining a premium feel. The name Rey del Cielo—“King of the Sky”—is inspired by the rich variety of bird species found in Mexico, connecting the brand to nature and its origins.

Mezcal bottle and versatile premium label design for Rey del Cielo, along all their logo applications.

Mezcal bottle premium label design variation.

The label design incorporates a custom pattern featuring a monogram, adding a touch of sophistication and brand consistency. Gold foil accents elevate the design, reinforcing the premium positioning of the product. Typography plays a key role in the label, with carefully chosen font combinations enhancing its visual impact.

To bring the brand story to life, red and blue lifestyle imagery on the grid was created using Adobe Firefly AI. These visuals highlight the mezcal’s pairing possibilities, featuring ingredients used in the mezcal-making process and the ideal accompaniments for enjoying it.