Rey Del Cielo | Mezcal Brand & Label Design
Anita Autorino
Rey del Cielo Mezcal • Logo
Primary and complete logo design
The logo design for Rey del Cielo blends expanded serif and condensed fonts to create a balanced, contemporary look.
It was essential to highlight the brand’s mezcal identity while maintaining a premium feel. The name Rey del Cielo—“King of the Sky”—is inspired by the rich variety of bird species found in Mexico, connecting the brand to nature and its origins.
Mezcal bottle and versatile premium label design for Rey del Cielo, along all their logo applications.
Mezcal bottle premium label design variation.
The label design incorporates a custom pattern featuring a monogram, adding a touch of sophistication and brand consistency. Gold foil accents elevate the design, reinforcing the premium positioning of the product. Typography plays a key role in the label, with carefully chosen font combinations enhancing its visual impact.
To bring the brand story to life, red and blue lifestyle imagery on the grid was created using Adobe Firefly AI. These visuals highlight the mezcal’s pairing possibilities, featuring ingredients used in the mezcal-making process and the ideal accompaniments for enjoying it.
Behance Project
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Posted Feb 5, 2025
Logo and label design for Rey del Cielo, a mezcal brand inspired by nature. Premium details, custom fonts, and AI-crafted visuals bring it to life.
