Building a strong graphic identity and a clean website with simple textual content as a starting point was the real challenge of this project. The whole creation started from scratch. So I turned what might seem like a problem to my advantage by realizing the total freedom this project allowed me. I was able to work on a large number of variations and proposals to the client in order to find what he really liked, beyond what he wanted, I was looking to have the "WOW" effect.