Couples Analytics is a relationship facilitation product designed to make conversations between partners easier, more structured, and more productive. The app guides couples from sharing feedback to creating actions, tracking progress, and understanding relationship patterns. My work covered the full product experience — from early concept sketches and app UI to the marketing website design and build in Webflow.

I led the product design from the ground up, starting with sketches and wireframes, then creating the final app UI and building the marketing website in Webflow. Along the way I tested the app with real couples, gathering feedback to refine features and improve the overall experience.

At the heart of the app is a simple loop: write feedback for your partner, then meet for a structured catchup to discuss it. The interface makes it easy to focus on one topic at a time, reducing the chance of discussions going off-track. Account pairing and onboarding ensure both partners start from the same place.

Conversations are only as valuable as the change they lead to. The app includes an action creation flow where couples can agree on next steps, assign them, and track progress. Over time, insights reveal patterns in the feedback and actions, helping couples see where they’ve grown and where they might need more work.

Once the app was ready for the public, I designed and developed the marketing website in Webflow. The site introduces the product clearly, explains how it works, and builds trust through a clean, inviting design. Its goal is to get couples to sign up and start their first conversation together.

This project brought together product thinking, UI design, user testing, and no-code development to create a cohesive relationship facilitation tool. Testing with real couples shaped the product into something practical and approachable. The result is a guided experience that helps partners talk, take action, and see real progress in their relationship.