Jolie was a recent passion project, based on a live brief with a 48 hour turnaround. I wanted to challenge myself to work within a tight timeframe and  to see what I could produce when under a lot of pressure, but with creative freedom. 

Tired of the cliché minimalistic black and white packaging that exists within the field already, I decided to introduce shapes and textures that could be used in a multitude of ways, and a colourful but chic colour palette to stand out in a saturated market, and appeal to the modern woman.