Lilys is a local bakery and coffee-house who requested a playful, minimalistic and colourful identity. 

I created a simple logomark that is a nod to Lily-the owner, which also features a steaming mug of coffee within it. I needed the logo to have a lot of flex, and work both digitally and on printed collateral, and still have a playful edge. 

On top of this, I created a wordmark logo that uses a classic script font that gives the brand a touch of vintage elegance and allure.