Hikeclub: Go Outside

Hikeclub is a community club aimed to create a safe space for women to disconnect from the stresses of modern living, and reconnect with nature-and each other. 

It was of top priority for the brand to be inclusive- but we also needed to make hiking cool again. I created merch, social content, and a simplistic identity that utilised community photography and direct encouraging messaging, all conveyed in a bold and colourful way.