Hikeclub: Go Outside
Emma Bowen
Hikeclub is a community club aimed to create a safe space for women to disconnect from the stresses of modern living, and reconnect with nature-and each other.
It was of top priority for the brand to be inclusive- but we also needed to make hiking cool again. I created merch, social content, and a simplistic identity that utilised community photography and direct encouraging messaging, all conveyed in a bold and colourful way.
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Posted Feb 12, 2023
Hikeclub is a community club aimed to create a safe space for women to disconnect from the stresses of modern living, and reconnect with nature-and eachother.
