Exhibition Catalogue Design for IAPEX Lahore 2025

Exhibition Catalogue for Pakistan's Largest Architecture Event A publication that holds the weight of its event without raising its voice.

Overview Pakistan's largest architecture event needed its record. Trialogue 25's catalogue had to represent five distinct architectural voices in a single publication, without any one asserting louder than the rest.

Role & Details Exhibition Catalogue Design, Print, Layout, Identity Freelance, 2025 Role: Sole Designer

Problem Five architects, one publication: the catalogue needed to hold five distinct bodies of work together as a permanent record, without the design competing with any single contributor's material.

Insight Near-black as a position, not a preference. A restrained, near-black palette let the design recede so the architecture and contributors' work could carry the publication's weight.

Concept Colour, type, and the grammar of the grid: a disciplined layout system built to give five distinct voices one shared language, unified by a consistent grid and a deep maroon-and-navy palette.

Execution Colour: near-black navy, deep maroon, warm red accent restrained, editorial, not decorative. Format: full print catalogue with consistent grid and typographic system across all five contributors' sections.

Outcome Produced as the official catalogue for IAPEX Lahore 2025 (Trialogue), distributed as a permanent record of Pakistan's largest architecture event.

Credits Client: Trialogue 25 / IAPEX Lahore 2025 Freelance, 2025 Role: Sole Designer