Exhibition Catalogue Design for MA Art Education Exhibition

Catalogue & Identity for the MA Art Education Annual Exhibition 2023 A 99-page exhibition catalogue for Pakistan's foremost architecture exposition.

Overview A university milestone, a student showcase. One system for both the identity had to hold institutional weight while showcasing individual student work across catalogue, signage, and digital invites.

Role & Details Exhibition Identity: Catalogue, Signage, Digital, Print Collateral Freelance, 2023 - Commissioned via BNU-SVAD Role: sole designer

Problem A 99-page catalogue and full exhibition identity needed to represent dozens of individual student artworks under one coherent system without the design overpowering the work it was showcasing.

Insight The artworks set the temperature. The design followed every layout, and colour decisions were built to support the exhibited work, not compete with it.

Concept One interrupt per piece; that is why it works. A restrained, consistent grid gives each artwork its own moment while the identity teal, magenta, and warm ochre ties the full system together across 99 pages.

Execution Colour: teal, magenta, ochre a bold but disciplined palette. Applications: catalogue, banners, gallery signage, digital invites (email), and social assets one system, consistent across physical and digital touchpoints.

Outcome Opened to the public as an official exhibition display, presenting the full 99-page catalogue and identity system across all campaign touchpoints.

Credits Client: BNU-MD-SVAD (Master of Art Education Annual Exhibition 2023) Freelance, 2023 Role: Sole Designer