Enchanted Bloom Florist Landing Page Design
Barbara Melloni
Enchanted Bloom: Florist Landing Page Design
Project Type: Landing Page Design (Concept)
My Role: UI/UX Designer (Figma)
Tools: Figma
Timeline: One Week, 2025
Overview
Enchanted Bloom is a concept florist offering same-day delivery, custom arrangements, and eco-friendly packaging. The goal of this project was to design a high-converting landing page that introduces the brand, showcases key offerings, and guides users toward making a purchase or inquiry all within a single, streamlined page experience.
Desktop & Mobile Landing Page Design
The Challenge
Designing an effective landing page meant solving three core problems:
1. Communicating Value in Seconds
Landing page visitors need to immediately understand what the florist offers: fresh, handcrafted arrangements with reliable delivery.
2. Creating an Emotional, Visual Experience
Flowers evoke emotion. The landing page needed to be visually rich while remaining easy to navigate and not overwhelming.
3. Encouraging Action with Minimal Friction
The design had to place clear CTAs in strategic locations to encourage users to shop, explore services, or contact the florist without clutter or distraction.
Design Objectives
Build a clean, welcoming hero section that clearly communicates the florist’s value.
Organize offerings into quick, scannable sections that highlight delivery, custom services, and portfolio.
Use soft colors, floral imagery, and typography to create an emotional and premium feel.
Place CTAs throughout the page to support conversions and reduce user effort.
Full Landing page Video
Design Solution
1. High-Impact Hero Section
The landing page opens with a strong headline: “Floral Creations, Made Just for You!” , paired with soft imagery and two primary CTAs (“Shop” and “Learn More”).
This immediately tells users what the florist offers and what actions they can take next, reducing cognitive load.
2. Quick-Service Overview for Fast Scanning
To match landing-page behavior, three core service sections were designed as concise cards:
Custom Flowers: for weddings, events, and bespoke orders.
Deliveries: including fresh, dried, subscription, and same-day options.
Portfolio: a visual showcase to inspire and build trust.
This structure allows users to understand all offerings within seconds.
3. Trust Elements Front and Center
A short “Who We Are” section highlights the freshness guarantee, sustainability mindset, and delivery reliability, essential trust markers for first-time visitors.
Below it, a set of customer testimonials adds social proof and reinforces the florist’s reputation.
4. Conversion-Focused Layout
CTAs such as “Shop Now,” “Learn More,” and “Contact Us” are repeated strategically throughout the page.
Each section ends with an action point so users never need to scroll far to move forward.
A simple newsletter signup provides a low-commitment entry point for new users.
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Posted Dec 2, 2025
Designed a clean, conversion-focused landing page for Enchanted Bloom, helping the brand communicate its services and guide customers seamlessly to purchase.
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