Project Type: Landing Page Design (Concept) My Role: UI/UX Designer Tools: Figma Timeline: One Week, 2025

Enchanted Bloom is a concept brand for a premium independent florist: same-day delivery, custom arrangements, eco-friendly packaging.

The brief was focused: one page, one job: turn a first-time visitor into a customer before they bounce. No distractions, no unnecessary pages, just a clear path from landing to action.

Designing an effective landing page meant solving three core problems:

The first was communicating value in seconds. Visitors needed to immediately understand what Enchanted Bloom offers: fresh, handcrafted arrangements with reliable delivery, without having to work for it.

The second was creating an emotional experience without overwhelming the user. Flowers are inherently visual and evocative, but a page that's too rich visually can become hard to navigate. The design needed to feel warm and premium while staying easy to scan.

The third was reducing friction to action. CTAs needed to feel natural and well-placed, never pushy, never buried.

The playful palette (orange, yellow, lilac, off-white) set the tone for every choice that followed.

When photography felt too generic and clashed with the colours, I switched to hand-drawn doodle icons for the services section. The illustrative style matched the warmth of the palette and made the page feel genuinely crafted.

The hero was simplified from a product grid to a single headline and two CTAs, less choice, clearer path forward.

A cohesive, conversion-focused landing page where palette, typography, and illustration style all pull in the same direction.

Designed in Figma, ready for Framer build or development handoff.