• Managed impactful digital marketing campaigns across key channels (paid social, SEM/SEO, affiliate, programmatic display, email/SMS, website), contributing to a 10% growth in both new and repeat customer orders.

• Developed high-performing content marketing plans for product launches, resulting in the most successful e-commerce new product launch in Murad’s history.

• Responsible for planning and executing strategies and tactics around lifecycle marketing, segmentation and advanced personalization to drive engaging and frictionless consumer experiences at each touch point.