•As e-commerce lead, achieved a 10x increase in DTC business revenue in 3 years.

•Implemented a comprehensive digital marketing strategy, including the establishment of a robust email/SMS program, promotional calendar, paid ad campaigns (Meta, Google, Criteo, and Tiktok), and a loyalty program.

•Achieved significant growth in the email program utilizing Klaviyo & Justuno, increasing annual email revenue 35x and expanding the list size from 1.5K to 65K members.

•Successfully led the launch of a Shopify Plus site with a new theme and custom features, such as cart cross-sell offers.