Massive Email Marketing Program Growth

• Achieved significant growth for a brand's email program utilizing Klaviyo, increasing annual email revenue 35x and expanding the list size from 1.5K to 65K members.

• Increased website lead capture rates by 67% by implementing behavioral targeting with Justuno.

• Planned and executed an impactful email content calendar, consisting of site offers, educational content, new product launches, and more.

• Implemented detailed audience segmentation based on engagement, interests, and past behavior.