Email Marketing Optimization
Adela Chung
• Delivered a thorough email audit including analysis of lead capture, flows, campaigns, audience segmentation, content, and optimal send times with a detailed roadmap for improving KPIs.
• Developed content briefs and wireframes for the following email automations: Abandoned Checkout, Abandoned Cart, Browse Abandonment, Post Purchase New/Repeat Customers, Winback, Sunset Flow, and Back in Stock.
• Implemented 7 new email automations in Klaviyo, leading to $22K in revenue in the first 3 months.
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Posted Jul 30, 2024
Adela optimized a Klaviyo email marketing program, leading to an additional $23K in revenue.
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Le Mini Macaron
