Email Marketing Optimization

• Delivered a thorough email audit including analysis of lead capture, flows, campaigns, audience segmentation, content, and optimal send times with a detailed roadmap for improving KPIs.

• Developed content briefs and wireframes for the following email automations: Abandoned Checkout, Abandoned Cart, Browse Abandonment, Post Purchase New/Repeat Customers, Winback, Sunset Flow, and Back in Stock.

• Implemented 7 new email automations in Klaviyo, leading to $22K in revenue in the first 3 months.