A staple of South Delhi, Evergreen Sweethouse has been the go to sweet shop for all occasions for the community. Our challenge was to rebranbd it for modern times while retaining the nostalgia and heritage of the brand.
The logomark and typography were perfected for digital use from their existing legacy identity. We also introduced other marks that helped differentiate the bakehouse from the sweet house without straying too far from the original identity.
A modern sans serif typeface and a colour palette, that lends itself to the Indian Charm without losing on functionality and readability.
Premium, luxury oxes for traditional Indian celebrations. Elevated with gold foil printing and embossed coloured patterns.
The packaging helped achieve distinct looks for the bake house and the sweet house. One being ethnic and Indian while the bake house has a chic, modern abstract aesthetic, deriving elements from the brand's name.
Wrapping paper, paper cups for cold and hot beverages.
Elegant tape for packing, menu that draws from ethnic indian patterns and special boxes that stay true to Indian legacy sweet packaging motifs
Evergreen is a heirloom dessert business that wanted to revamp branding & packaging elements to reflect a cohesive modern take on this classic. Enter Meld!