Self-initiated portfolio concept for a personal strength coaching brand. This is a demonstration project, not a commissioned client engagement.
The goal
Create a calm, clear landing page that explains the coaching offer and gives visitors an obvious next step on desktop and mobile.
My role
Page structure, visual direction, English copy, responsive Framer implementation, interaction design, and testing.
What I built
An editorial hero with warm ivory, forest green and restrained orange; clear service sections; an interactive training-week preview; an FAQ accordion; and a booking demo with day/time selection and a confirmation state.
The booking flow is simulated. It collects no personal details, sends no messages and creates no real appointments. Stock photography is illustrative; no coach credentials or client results are claimed.
Outcome
A publicly accessible concept site demonstrating responsive layout and working interactions. No traffic, conversion or revenue results are claimed.