Strategy & Competitor Analysis for Luxury Perfume Company
Alex Harman
Project Context
The client was primarily selling Fragrance products, with future plans to expand product lines into Skincare, Makeup, Home, Hair and Healthcare related items
Scope
The following areas were identified and formed the content of this consultancy project, whereby I provided a detailed analysis on each section:
Posting consistency
Improving customer sales/volume
Support for Advertising and Branding
Assistance with the future product range
Top 5 Recommendations
Below is the 5 key areas that I advised and proposed solutions in order to improve the business and satisfy the consulting objectives:
Social Media changes
Engagement tips
Content upgrades
Posting consistency
Future plans
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Posted Feb 27, 2022
Provided consulting for a Luxury Perfume Company to help increase sales through better Marketing strategies and Social Media
