Performance Marketing For A Resturant.

Objective: To increase sales of $50,000 and gain 1000 new customers in a 2-month period.

Target Audience: Local residents and tourists in the Netherlands.

Media Plan:

Google Ads - $3,000 per month

1000 clicks per month at a cost-per-click (CPC) of $3.

Targeted keywords: "Topzz restaurant in the Netherlands", "Fine dining restaurants in the Netherlands", "Best restaurants in the Netherlands".

Metrics: Click-through rate (CTR), conversion rate, cost per conversion.

Social Media Ads - $4,000 per month

Facebook and Instagram ads targeted at the local population and tourists.

Objective: drive traffic to the website and promote special offers.

Ad formats: Carousel, image, and video ads.

Targeted audience: People aged 25-55 who live in or are visiting the Netherlands.

Metrics: Impressions, clicks, engagement rate, cost per click.

Influencer Marketing - $2,000 per month

Collaborate with local food bloggers and influencers to promote Topzz Restaurant.

Objective: increase brand awareness and attract new customers.

Metrics: Reach, engagement rate, conversion rate.

Email Marketing - $1,000 per month

Monthly newsletter sent to subscribers promoting special offers, new menu items, and events.

Objective: encourage repeat visits and retain customers.

Metrics: Open rate, click-through rate, conversion rate.