Growth Hacking campaign
Nishchal Mishra
Digital Marketer
Growth Marketer
Social Media Marketer
Facebook Ads
Google Ads
Google Analytics
Chumbak
Media Plan for Chumbak a lifestyle brand:
Objective: To increase sales by 2.5 cr and customer base by 50,000 in 4 months
Budget: 6000000 INR per month for 4 months
Target Audience: Men and Women aged 18-35 who are interested in lifestyle products
Channels:
Facebook Ads:
Instagram Ads:
Google Ads (Search & Display):
Influencer Marketing:
Email Marketing:
Total Metrics:
75,000 new customers
3,00,000 clicks
7,500 conversions
Reach of 9 million
Engagement rate of 3%