Growth Hacking campaign
Nishchal Mishra
Media Plan for Chumbak a lifestyle brand:
Objective: To increase sales by 2.5 cr and customer base by 50,000 in 4 months
Budget: 6000000 INR per month for 4 months
Target Audience: Men and Women aged 18-35 who are interested in lifestyle products
Channels:
Facebook Ads:
Instagram Ads:
Google Ads (Search & Display):
Influencer Marketing:
Email Marketing:
Total Metrics:
75,000 new customers
3,00,000 clicks
7,500 conversions
Reach of 9 million
Engagement rate of 3%
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Posted Feb 24, 2023
The media plan for Chumbak Lifestyle aims to increase sales by 2.5 cr and customer base by 50,000 in 4 months with a budget of 6000000 INR per month.
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Chumbak
