Citroen Asian Market Capture Campaign.
Objective: To create awareness, generate 100,000 brochure downloads, and increase the customer base by 1000 for Citroën cars in the Asian market.
Target Audience: Prospective car buyers aged between 25-45 years with an interest in innovative and high-performance vehicles.
Media Mix:
Google Ads - $60,000 per month
Search Network ads targeting keywords related to Citroën cars
Display Network ads targeting in-market audiences
YouTube ads showcasing the features and benefits of Citroën cars
Metrics:
Impressions: 15,000,000
Click-through rate: 3%
Conversions: 3,000
Cost per acquisition: $20
Social Media Ads - $80,000 per month
Facebook and Instagram ads targeting the specified target audience
Video ads showcasing the features and benefits of Citroën cars
Metrics:
Impressions: 30,000,000
Click-through rate: 2%
Conversions: 2,000
Cost per acquisition: $40
Influencer Marketing - $20,000 per month
Collaborating with popular influencers in the automobile and lifestyle niche to promote Citroën cars
Metrics:
Reach: 1,000,000
Engagement rate: 5%
Conversions: 500
Cost per acquisition: $40
Display Ads - $10,000 per month
Running display ads on relevant websites and blogs targeting the specified target audience
Metrics:
Impressions: 5,000,000
Click-through rate: 1%
Conversions: 500
Cost per acquisition: $20
Email Marketing - $30,000 per month
Sending targeted emails to subscribers promoting Citroën cars
Metrics:
Open rate: 20%
Click-through rate: 5%
Conversions: 1,000
Cost per acquisition: $30
Total budget: $200,000 per month for 6 months
Results:
90,000 brochure downloads
3,000 new customers
10% increase in brand awareness
50% increase in website traffic
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Posted Feb 24, 2023
The media plan for Citroën cars in the Asian market aims to generate awareness, increase brochure downloads, and expand the customer base.
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Automobiles Citroën
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