Citroen Asian Market Capture Campaign.

Objective: To create awareness, generate 100,000 brochure downloads, and increase the customer base by 1000 for Citroën cars in the Asian market.

Target Audience: Prospective car buyers aged between 25-45 years with an interest in innovative and high-performance vehicles.

Media Mix:

Google Ads - $60,000 per month

Search Network ads targeting keywords related to Citroën cars

Display Network ads targeting in-market audiences

YouTube ads showcasing the features and benefits of Citroën cars

Metrics:

Impressions: 15,000,000

Click-through rate: 3%

Conversions: 3,000

Cost per acquisition: $20

Social Media Ads - $80,000 per month

Facebook and Instagram ads targeting the specified target audience

Video ads showcasing the features and benefits of Citroën cars

Metrics:

Impressions: 30,000,000

Click-through rate: 2%

Conversions: 2,000

Cost per acquisition: $40

Influencer Marketing - $20,000 per month

Collaborating with popular influencers in the automobile and lifestyle niche to promote Citroën cars

Metrics:

Reach: 1,000,000

Engagement rate: 5%

Conversions: 500

Cost per acquisition: $40

Display Ads - $10,000 per month

Running display ads on relevant websites and blogs targeting the specified target audience

Metrics:

Impressions: 5,000,000

Click-through rate: 1%

Conversions: 500

Cost per acquisition: $20

Email Marketing - $30,000 per month

Sending targeted emails to subscribers promoting Citroën cars

Metrics:

Open rate: 20%

Click-through rate: 5%

Conversions: 1,000

Cost per acquisition: $30

Total budget: $200,000 per month for 6 months

Results:

90,000 brochure downloads

3,000 new customers

10% increase in brand awareness

50% increase in website traffic