Landing Page Copywriting and design for F&O Consulting

The Project: F&O Consulting is a professional tax, audit, and advisory firm serving Nigerian businesses. They needed a landing page and copy that would differentiate them in a crowded market and drive qualified leads.

The Problem: Most tax and consulting firms sound exactly the same. Generic promises. Corporate speak. Nothing that makes you think "yes, these are the people I trust with my business finances." F&O Consulting wanted to be different professional, yes, but also approachable and clearly valuable.

My Solution: I developed a complete landing page copywriting strategy built on three pillars:

Clarity First: No corporate jargon. Every section answers "what's in it for me?" in plain language.

Trust Signals: Strategic use of credentials (CAC registration), metrics (500+ businesses served), and specific service descriptions that demonstrate expertise.

Conversion Focus: Every section includes clear next steps, from hero CTAs to service-specific calls-to-action.

Hero section that immediately communicates value

Service category breakdown with benefit-focused descriptions

Metrics section with credible, compelling stats

Interactive tax calculator messaging

"Why Choose Us" content highlighting differentiation

Contact section optimized for conversions

The Result: Landing page copy that positions F&O Synergy as the clear choice for Nigerian businesses seeking expert tax and advisory services while making it ridiculously easy to take the next step.

The calculator also needed to do two things: help users estimate their tax liability and drive consultation bookings.

Once they had their details in, it showed the liability number upfront (₦450,000) , clear and immediate. But locked the detailed breakdown behind a consultation. Give enough value to build trust, withhold enough detail to create urgency.

Users get their number. If they want to understand it or reduce it, they book the call. Copy that serves both the user and the business goal.