Title Bina - Event Discovery and Vendor Booking App

Short description Bina is a mobile app that helps users discover events and book trusted vendors in one place. From buying event tickets to hiring caterers, DJs, photographers, and artists, the app simplifies planning without overwhelming users.

Your role Product Designer Responsibilities: UX research, user flows, interaction design, UI design, prototyping

Platform Mobile iOS and Android

Problem statement Planning events often means jumping between multiple platforms on,e for tickets, another for vendors, and endless back-and-forth messages to confirm details. This leads to confusion, wasted time, and uncertainty about pricing, availability, and expectations.

Event discovery and vendor booking are fragmented

Vendor pricing and offerings are often unclear

Customization can easily become overwhelming

Users need clarity without feeling restricted

Goal Design a seamless experience that allows users to:

Discover events

Book tickets easily

Find and book vetted vendors

Customize vendor services without confusion

Fewer decisions at each step

Clear ownership of choices (vendor sets options, user selects)

A flow that feels guided, not rigid

People attending events

People planning small to medium events (birthdays, dinners, celebrations)

Users booking vendors for one-off events

Trust in vendors

Clear pricing

Flexible but structured customization

Fast booking without long chats

The core challenge How do you allow customization without turning the flow into chaos?

Let users feel in control, but:

Vendors must define what they offer

Users should only choose from available options

The flow should never feel heavy or technical

This decision influenced almost every screen that followed.

I had to decide how users should book services without overwhelming them or creating false expectations.

Instead of letting users build meals or services from scratch:

Vendors create packages

Each package defines what’s included

Users customize within those boundaries

This keeps expectations clear on both sides.

To reduce cognitive load, the vendor booking flow was broken into steps:

Select a package

Customize items based on vendor-defined options

Add delivery details (date, time, location)

Review and pay

Each step answers one question only.

Events and vendors share patterns but not identical flows:

Events focus on tickets and dates

Vendors focus on packages and service details

This avoids forcing one mental model onto everything.

Structure creates freedom, not limitation

Customization works best when boundaries are clear

Good UX often means saying “no” to complexity

Breaking flows into steps reduces anxiety

This project challenged me to think beyond layouts and focus on how real people make decisions under pressure. Designing Bina was about creating clarity, not just screens.