The challenge was to create a landing page for a coach and speaker who works in the B2B market. The main objective was to create confidence that she was a qualified professional who could deal with team relationship problems lightly and without stressing the participants.

The professional had the idea of ​​using the color purple, as it was her favorite color. Furthermore, she wanted to use illustrations to convey a touch of humanity.

We created the prototype as she requested, but we also created another prototype for her to see our vision for the project: something lighter, without very bright colors, and using fluid elements and photos to demonstrate her work to generate more authority.

Our aim was to provide peace of mind since she sells a service to companies whose teams are under great stress. That's why we used a white background, green, and blue in pastel tones to convey tranquility. No logo was created for the project.

Furthermore, we used gradients in circles to convey fluidity and CSS to make them move around the website. We also used GSAP to animate headings and create an interactive checklist about issues her clients face.

Our option was successfully approved, generating many positive comments from the professional and her clients.