This landing page was for my agency. The biggest challenge was the obligation to create something using the same colors, elements, and fonts as the agency's investor.

I was only free to choose the accent color and some visual elements that needed to align with the investor's identity.

I always wanted to create something fluid, but that was another whole challenge of responsiveness and development: Creating elements that apparently break the traditional model of creating websites in boxes.

Considering that the agency treats design as a product, I created all the copywriting to generate curiosity about how we solve common problems in design and marketing strategy. The focus was on a simple and relatable copy.

Once the copy was done, we created elements of the site's new identity in Figma. Creating and testing concepts in the sequence was important to see the development feasibility within the stipulated deadline.

After overcoming the development problem of creating the appearance of breaking the traditional box model, we finalized the prototype and went into development. We also created images and a video in WEBM to reduce the video's weight and avoid being scored negatively in tools like GTmetrix.

Once the project was completed, the entire team was very satisfied with the result, and investors approved the project without reservations along the way.