Basyx | Branding & Packaging for Multi-Item brand
Approve request to show earnings
View
Anita Autorino
Verified
The Brief
Basyx approached the project with the vision of building a multi-category brand that could seamlessly span across food, personal care, and everyday essentials. The challenge was not only to design a strong visual identity, but to create a cohesive and scalable system capable of working across very different product types, formats, and use cases.
The goal was clear: develop a brand that feels minimal, modern, and elevated, while remaining accessible and adaptable to future growth.
Color palette
AI might be scary to some, but when used correctly and smart, it's a powerful tool!
Although the client didn't need print ready files just yet, they wanted a solid construction of mockups tp show their vision and family of products.
Social media mockups and templates for Basyx that could englobe posts, promos and reels design and suggestions for content.
Challenges, Learnings & Outcome
One of the key challenges was designing a system flexible enough to unify such a diverse product range without losing clarity or identity.
This led to the creation of the BSX codification system, allowing each category to differentiate while staying connected to the core brand. Throughout the process, the project reinforced the importance of strategic simplicity, reducing elements while increasing meaning. By combining branding, packaging, and social media into one cohesive vision, the result is a scalable and future-proof system that elevates the everyday into a refined, intentional experience.
Like this project
What the client had to say
ha sido todo un placer trabajar con Anita. muy profesional, atenta a los detalles y dejándonos con toda la expectativa cumplida. estoy seguro que volveremos a trabajar con ella pronto.
Renato Zevallos, Dyfferent
Oct 3, 2025, Client
Posted Oct 4, 2025
Built around “the essential, elevated” Basyx identity and packaging were designed to be versatile enough to unify diverse products under one cohesive aesthetic.
Likes
19
Views
252
Timeline
Sep 1, 2025 - Oct 3, 2025
Clients
Dyfferent
