Building Brand Credibility for a Construction Technology Company

Plan8 works in virtual design and construction, specialising in Scan-to-BIM and digital construction modelling. The company converts physical spaces into structured digital models that teams use to document, model and coordinate buildings before and during construction.

Plan8 needed a brand that could stand next to established engineering and construction firms and communicate technical precision to clients who make high-stakes building decisions.

The identity is built around three ideas: the letter P for Plan, the number 8 from the brand name, and stacked structural layers that read like floors or slabs in a building. In construction and BIM, work happens layer by layer and level by level, and the mark reflects that process. Its three-dimensional form connects directly to the 3D modelling work the company does. The system is carried through a disciplined palette of deep navy, black and amber, and the positioning line: Engineering certainty into construction.

Brand positioning line

Logo and symbol system with colour, mono and reversed versions

Brand applications including signage, banners, ID cards and outdoor advertising

Brand application on a product interface concept