There's a coffee bean hiding
Mufaddal Aurangabadi
There's a coffee bean hiding in this logo ☕
Hot Brews needed a mark that says coffee without drawing another cup, so I built it from the bean itself: the bean → H for Hot → punch it through → echo the curve → B for Brews.
H + B + bean = one mark. Then it grew into the full café system: roundel, pattern, palette, signage, cups, aprons and packaging.
Did you spot it before the reveal?
Like this project
Posted Oct 18, 2026
There's a coffee bean hiding in this logo ☕ Hot Brews needed a mark that says coffee without drawing another cup, so I built it from the bean itself: the bea...
Likes
0
Views
3
