Thirty seconds, one object, and a reason you can't scroll past it.
These are films we made for our own brand, there's no client behind them. An egg under a press, a bullet in glass, a match about to catch, a tower down to its last block, and a clock that won't hit zero. The motion is made in code and every one is cut vertical for Reels, TikTok and Shorts.
Swap the egg for a kettle or a blender and the pull still works.