Lights On, a spec commercial for the new S-Class

Total darkness, then the star lights up.

Lights On is a 30 second spec commercial for the new S-Class, the 2027 MotorTrend Car of the Year.

The car wakes up in the dark one light at a time. The star, then the grille, then the tails. A scripted voiceover carries it, and it closes on a dealer card with a blank where the dealer's name goes. Any lot can drop its name in.

We blocked out every camera move first, then built it shot by shot. No set, no crew, no car in the room. It's cut vertical at 1080 x 1920 for Reels, TikTok and Shorts.

This is the kind of launch commercial we make for brands and dealers. Our Launch film service covers a scripted 30 to 60 second film, quoted $4,500 to $7,500.

Car of the Year source https://www.motortrend.com/news/mercedes-benz-s-class-2027-car-of-the-year/

Spec concept. Not affiliated with Mercedes-Benz.