UNDER CONSTRUCTION by Matthew GantUNDER CONSTRUCTION by Matthew Gant

UNDER CONSTRUCTION

Matthew Gant

Matthew Gant

(Founder, Creative Director, Brand Strategist)

UNDER CONSTRUCTION

Under Construction isn’t just a clothing brand — it’s a mirror for the soul.Born from the tension between survival and self-discovery, I built UC as a platform where streetwear meets mental health. From concept to capsule, I led design, storytelling, and strategy to create a brand that didn’t just sell clothes, but sparked conversations about healing.Results:
Sold out first capsule drop within 48 hours
Grew social following organically by 4,000+ across platforms
Sparked widespread community engagement around mental health in streetwear
Featured in independent retail spaces and pop-ups across LA
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Posted Oct 6, 2026

UNDER CONSTRUCTION: built a streetwear brand from concept to capsule, sold out first drop, grew social following and sparked mental-health conversations.