adidas x Entire Studios FW26:

adidas x Entire Studios FW26: Editorial Launch Video

I partnered with Entire Studios to create an editorial video for the launch of its FW26 collection with adidas. The brief was to introduce the collection; I made it a video essay instead of a product ad. It argues that code-switching, and the way 2020 merged work, gym, and home into one room, make a case for a wardrobe that blends sportswear and tailoring.

End-to-end: Concept, script writing, production, editing.