pro
Matthew Gant
Content director making brands fluent in culture.
New to Contra
Matthew is building their profile!
adidas x Entire Studios FW26: Editorial Launch Video
I partnered with Entire Studios to create an editorial video for the launch of its FW26 collection with adidas. The brief was to introduce the collection; I made it a video essay instead of a product ad. It argues that code-switching, and the way 2020 merged work, gym, and home into one room, make a case for a wardrobe that blends sportswear and tailoring.
End-to-end: Concept, script writing, production, editing.
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Blood Sweat Cash is Out There's skate event franchise, built around skating with Nyjah Huston for a $10K prize pool. I planned the social-first video strategy, shot Nyjah's announcement video, and mapped on-site capture to feed a hype reel, skater and brand edits, and social cutdowns. The event drew an estimated 600 to 700 attendees and a wave of user generated content.
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