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adidas x Entire Studios FW26: Editorial Launch Video
I partnered with Entire Studios to create an editorial video for the launch of its FW26 collection with adidas. The brief was to introduce the collection; I made it a video essay instead of a product ad. It argues that code-switching, and the way 2020 merged work, gym, and home into one room, make a case for a wardrobe that blends sportswear and tailoring.
End-to-end: Concept, script writing, production, editing.
Nice editing 🙌
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Travel video shot on location in Karachi and edited by me in Premiere Pro. Rhythm-driven cuts, smooth transitions and clean color grading. Available for travel and vlog projects, shooting and editing