Matthew Gant
Content director making brands fluent in culture.
The WNBA brought me on as a creator partner for its WNBA '96 activation at ComplexCon LA, marking the league's 30th season. I developed and delivered a three-post series across Instagram and TikTok: a pre-show teaser, an on-site walkthrough, and a recap. The series told the...
adidas x Entire Studios FW26: Editorial Launch Video
I partnered with Entire Studios to create an editorial video for the launch of its FW26 collection with adidas. The brief was to introduce the collection; I made it a video essay instead of a product ad. It argues that...