Blood Sweat Cash is Out There's skate event franchise, built around skating with Nyjah Huston for a $10K prize pool. I planned the social-first video strategy, shot Nyjah's announcement video, and mapped on-site capture to feed a hype reel, skater and brand edits, and social cutdowns. The event drew an estimated 600 to 700 attendees and a wave of user generated content.