Terza: Fintech Brand Identity Plus a Working 10-Screen App

Most fintech brands stop at the logo. Terza goes all the way to the button you press on payday, so the identity and the product are judged as one thing.

Terza is a concept brand, not client work. Every name, balance and transaction you see is demo data.

A payday-split app with one promise: the moment pay lands, it splits itself into Spend, Save and Bills, so the rent money never gets spent on the weekend. The brand had to say "pay in thirds" before anyone reads a word, and the product had to prove the promise in a browser, on a phone, with real taps.

The mark is a coin cut by one diagonal slice. Two mint segments and a paper band read as three parts of one whole, which is the product in a single shape. Below 28 px the slice gap widens, so the mark still reads as a split at app-icon sizes instead of closing into a blob.

The palette works the same way. Ink and paper carry the type. Coral, mint and iris are reserved for the three pots, so colour in the app always means money in a place: coral is Spend, mint is Save, iris is Bills.

The identity is drawn as geometry in SVG, then exported as 23 logo files in SVG and 23 in PNG: lockups, wordmarks, marks, small-size cuts and app icons in each colourway.

The product is a working prototype, not a set of flat mockups. It is a single 168 KB HTML file with vanilla JavaScript and zero network requests. Ten screens are wired together: welcome, choose your split, home, a save pot, move money, success, activity, settings, plus a designed empty state and a designed error state. You can pick a split, open a pot, type an amount on the keypad, review it in a bottom sheet and confirm. Flip "Simulate a failed transfer" in Settings and the same flow lands on the error screen instead.

Tap through it yourself: open the live Terza prototype. It works on a phone or in a desktop browser.

A brand that already knows how it behaves inside the product. You get the logo files, the colour and type system with contrast checked, applications for print and social, a UI kit with tokens, and a prototype your team, your investors or your test users can tap through before a single line of production code is written.

This is a concept brand made to show the whole path from mark to working screen. If you are launching a product and want the identity and the interface designed together, tell us what you are building and when it has to ship.

More work: givemeprompts.com/work