I created the web site, including all sales copy, for the healthy dessert-focused web site MetabolicDesserts.com

This site was created in collaboration with a client. She provided the product, I provided the web site pages, sales copy, and order fulfillment.

This project necessitated the creation of 3 things: a web site to host the sales page, sales copy, and an affiliate area with promotional material for partners who might want to promote the product. I created each of these.

Wed site design is not my forte. But I do know enough HTML and CSS to be able to mimic other designers I like...

At the time I was putting this site together I came across some free Wordpress themes from a designer name Anders Noren. I used one of them to model the design of the metabolic desserts site - which is not hosted on Wordpress.

Instead it is an assembly of templated pages powered by PHP and the Smarty templating framework.

It is a very clean-looking design and works well for the intended purpose which is to provide a scientific argument as to why it is possible to create desserts which stimulate your metabolism rather than destroy it. Of course, it is in the nature of the ingredients which make up those desserts that makes this a possibility.

At first glance the idea behind this product - a collection of ebooks containing desserts which stimulate the metabolism - seems absurd.

It's so absurd that the only thing to be done it to call it out in the headline so as to declare from the beginning that we are fully aware of the nature of the claim (Fat Burning Desserts) and we're prepared to make a case for it.

Which I then proceed to do by pointing to studies which show that desserts are not the reason people gain weight. It's the sugar (and other fattening ingredients) in those desserts, which causes your body to accumulate unwanted fat.

Replace the unhealthy ingredients with healthy ones, while managing to retain the characteristics of your dessert, and you end up with the promise of the letter - the metabolism-friendly dessert.

Was this sales letter easy to write?

Not especially. It required a great deal of research to find the science to support the claims.

A far smarter approach to this would be to figure out the claims ahead of time, find the supporting evidence for them, then create the product in such a way that all elements of it fully reflect the philosophy spelled out in the sales argument.

But in this case we did it the other way around. The product was designed according to the tastes of the client and then I had to come up with a sales argument which supported her choices.

In the end I think I managed to do a good job of it. But I would not recommend the back to front strategy.

One of the smarter things you can do to support promotion of your products is to design an easy-to-use affiliate portal.

This consists of promotional material which a partner can use to run email-based promotions, banner advertising-based promotions, and so on.

For this project I built an affiliate portal which offered both banners and email swipes (email messages which can be used with minimal alteration).

If I could figure out how to insert an image into this page I would show you example banners and include images in the sample email below. Alas this knowledge eludes me for now so you'll have to use your imagination (just picture mouth-watering desserts of a kind no one can resist!)

Actually you can find the banners here if you want to go check them out:

https://metabolicdesserts.com/affiliates/banners/

200 Super-clean desserts to REDUCE abdominal fat...

Hey - it's NAME, and today I'm confessing a true weakest. You might even call it an addiction.

You see, I'm a sucker for desserts!

Especially those that look like this:

[IMAGE OF MOUTH-WATERING DESSERT]

I find it almost impossible to say no to them.

I know I should have more willpower, but somehow the pudding bowl always seems to win the argument!

What that means, of course, is I am continually paying for it with extra "padding" around my midsection.

You have no idea how many times I've wondered why someone could not invent a kind of magic dessert that takes the pounds OFF rather than puts them on.

Impossible, right?

Except - as you're about to discover - someone has done JUST THAT...

In fact, by the time you've finished reading this message you'll have learned how to replace the junk food in your life with recipes for 200 metabolic (fat-burning) desserts and snacks like these:

[IMAGE OF MOUTH-WATERING DESSERT]

I know. It DOES sound kind of weird.

In fact, the sweet sugar-free alchemy of metabolic desserts and snacks has all the flavor of a culinary paradox.

I mean, think about it.

Just how would you go about taking traditionally fattening yet completely irresistible foods - like cheesecake, ice cream, fudge, parfait, macaroons, caramels, mousse, pies, and a host of other crave-worthy dishes - and turn them into something that even a health and nutrition professional like my friend Carolyn Hansen would have no qualms serving to her body weight conscious clients?

How would you go about replacing the guilty pleasures of the palate with equally mouth-watering treats that actually have a SLIMMING effect?

And yet this is EXACTLY what Carolyn has managed to do by leveraging more than 30 years of experience in her quest to come up with a systematic approach to replacing the junk food in our lives.

The result?

More than 200 recipes for nutrient-rich desserts and snacks that stimulate the body to burn fat rather than store it:

How is this possible?

When you read Carolyn's story you'll discover how she learned to toss out the ingredients that make traditional treats so fattening - and replace them with healthy substitutes that leave the lip-smacking taste intact.

3 books are included in this collection created for everyone who has ever struggled with the recurrent siren call of a sweet tooth craving:

100 Healthy Raw Snacks And Treats

50 Healthy Raw Desserts - Volume 1

50 Healthy Raw Desserts - Volume 2

So - if you have ever found yourself staring in silent contemplation at a tray of forbidden treats and scolded yourself for suddenly giving in to the temptation - well, now you can put those days behind you.

Armed with the know-how to create your own metabolic desserts and snacks, you and your family will finally be able to enjoy the savory tastes that make comfort foods both ENJOYABLE and HEALTHY.

Cheers,

NAME